About Us

At Eastbound and Beyond, China is all we do and we know it inside out. We design and test every experience ourselves, carefully select and train each of our guides, and create highly customized journeys tailored to your interests. We are a family-run company founded by two couples. We treat every guest with genuine care - because we know this may be your once-in-a-lifetime journey to China, and we want to make it count.

Eastbound and Beyond at a Glance

400+

Global Travelers Served Every Month

50+

Proud Eastbound and Beyond Guides

40+

Eastbound and Beyond Experiences

100%

Five-Star Reviews on TripAdvisor

Core Values

We Operate the Tours We Sell

We removed middlemen. We run the tours that we designed for you, ensuring clearer communication and better value-for-money.